I’m so fortunate that my work allows me to meet many talented individuals in industries across the board. In November, we were invited to be a part of the two-week event “When Heaven Meets Earth: Experiencing Taiwan’s Sacred Statues” at Saint Joseph’s University.

Higher education professionals know that the marketing landscape has evolved significantly with the rise of online platforms and digital communication. In 2024, marketing professionals in academia need to be proactive and strategic in embracing emerging trends to stay ahead of the curve. In this blog post, we'll explore four key trends that are set to shape higher education marketing strategies in the coming year.

In an era dominated by digital presence, the role of website and social media images in shaping perceptions and influencing decisions has become more crucial than ever. These visual elements can elevate your online presence, boosting your college admissions in 2024.

What alumni events will you host in 2024? Read this article to find learn five reasons why it's not just a get-together but a strategic move that can positively impact your alumni community and the alma mater.

As the year draws to a close, I find myself reflecting on all the interesting jobs and people I’ve gotten to work with this year. 2023 has been a unique journey – one filled with incredible opportunities, challenges, and growth. As a professional photographer, I have been fortunate to work with a diverse array of businesses and universities, each with its own distinct story to tell.

If you are involved in the business side of things for any sort of big business, non profit, or educational institution, then annual reports are nothing new to you. The yearly publication — whether produced in digital or print (or both!) — is a showcase of your institution.

Universities and colleges have a lot on their plate when it comes time to select a new leader.

One of my newer clients — Chestnut Hill College — recently went through this exact process when their beloved president of thirty years retired. After a thorough search, CHC appointed Dr. William W. Latimer as their new president.

Branding can often feel like an vague term. The general idea is easy enough to grasp but when you dig down, it gets harder to wrap your head around. A lot of different things a business or organization or school does to stand out falls under the branding umbrella. One component of branding is photography, of course. But, just within photography, what you choose to photograph and how you organize and deploy those images can have huge impacts on the messages you’re sending to the world. One thing I love to tell anyone who is starting a new brand or considering a rebrand is: don’t sleep on lifestyle branding. 

One of the many reasons I love my job is because of the many ways that projects come together. My creativity often feeds off of the unpredictability of photo shoots — will the weather hold out? Will the subjects show? It’s a lot of nimble problem solving and thinking on my feet. It’s not unusual for me to be thinking about my next shot while I’m still clicking away at my current one.