The transition to corporate work wasn't something I planned in the early days of MKP. (If I’m honest, I’m really not much of a planner, I’m more of a “recognize your opportunities and seize them” kind of gal.) It happened gradually as I began exploring what else my photography could accomplish beyond documenting life's big moments. It didn’t take long to I realize that the skills I was using while shooting weddings and portraits had many more applications than I imagined.

Last month, the Drexel Dragons traded textbooks for paddles as students from LeBow College of Business’s Executive Doctorate in Business Administration (DBA) program took to the river for a day of dragon boat racing.

It’s probably true that most people don’t get excited about annual reports. But they can be exciting, especially when they are telling a real story - and great photography is one of the best ways to deliver that message.

Whether you’re wrapping up a big year or sharing your organization’s long-term impact, your visuals can do more than just “fill space” between the numbers. Here’s how to make your annual report photography feel intentional, human, and story-driven.

Spent some time with the students and teachers at St. John’s Prep for some branding photo updates. We were there in the Fall, but smart marketing professionals know that a new season = new photos!

Saint John’s Prep is just outside of Boston and has a beautiful 175 acre campus for their 1,400+ middle and high school students. I always love being able to tell a school’s community story through photos.

But also, how has it been 18 years? Here are a few things I’ve learned along the way and a few favorites from our whirlwind of a May so far.

If it’s been a while since your institution updated the photos on your website, you’re not alone. Time gets away from us when we aren’t paying attention and pretty quickly your ‘new lifestyle photos’ are 3 years old. The faces on your site may have long since graduated, and some other cringe fashion trend from your youth is making a comeback. But don’t stress, one of the easiest (and most impactful) ways to breathe new life into your website and online presence is by updating your branding photos.

Whether you're a small business owner, a marketing director, or a nonprofit leader, knowing the difference between corporate and commercial photography can help you make the best investment for your brand’s visibility and success.

Both corporate and commercial photography styles serve different purposes, and understanding which one you need will make sure your visual content actually works for you, not against you.

Asplundh Concert Hall at West Chester University was packed last month with supporters celebrating Dr. Laurie Bernotsky's inauguration as West Chester University's 16th President. Having met Dr. Bernotsky for some branding photos prior to this event, I can tell you she's absolutely brilliant and has such genuine enthusiasm for WCU's future.