Turning Your Inaugural Event Into a Marketing Asset
When your organization launches a brand-new event, capturing the right visuals from day one is key to building momentum for future marketing campaigns. Recently, we had the opportunity to photograph EW Community Day, an event designed to bring the community together for a day of fun, learning, and engagement. Besides documenting the day, the goal was to create a library of marketing ready images that could be used to promote future events and show the value of attending future events.
On The Job: Holy Family University Groundbreaking
The campus of Holy Family University came alive as the institution officially launched its new campaign, “Bold Vision: Empowering Futures. Transforming Lives.
5 Reasons Why Photography Belongs in Your 2026 Marketing Budget
As you plan your 2026 marketing budget and plans, you’ve probably already added the usual line items: social media ads, website updates, email campaigns, print advertisements, the list goes on. One item that often gets overlooked is professional photography.
Whether you’re a small business owner, nonprofit, or educational institution, investing in high-quality photography is all about creating connection and credibility that drives actual results.
on the job: Widener University Homecoming Weekend
Widener University Homecoming weekend is always a good time! Last year we had picture perfect weather, so we were due for a little drizzle this year (while inconvenient for the event, made for some memorable photos)! This year, MKP team member, Theresa, ran with the show and did an amazing job capturing every event across campus, both big and small. I’m so thankful for the incredible team I’ve assembled over the years. Their professionalism makes sure every client experiences the same high-quality photography we’re known for.
Choosing the Right Branding Photographer: What to Ask Before Hiring
So you've finally decided to invest in your brand or business with professional branding photos. Or maybe you're ready to update those "pre-covid" photos that you could've sworn you took 2 years ago but… that was almost 6 years ago. (Ouch.) Either way, it’s time to get it done, and the first step is to find the right photographer. One who will actually get you and your business.
On the Job: Still Rise Farms
Still Rise Farms is a special place. Founded by Dr. Monique Gary, a surgical oncologist and PCOM alumna, the 40-acre farm offers holistic wellness support for individuals navigating the challenges of cancer and chronic illness. I spent some inspiring time at the farm with Dr. Gary to create some images for PCOM’s Digest Magazine.
How Often Should You Update Your Branding Photos?
If your company has invested in branding photos before, you already know how powerful they can be for marketing. Professional photos don’t just show what you do, they help people connect with your team, your values, and the experience of working with your business. But here’s the deal: branding photos aren’t a one-and-done investment. Your company grows, your team evolves, and your visuals should reflect that.
So, how often should you update them? Let’s check it out.
On the Job: Piramal Pharma
I was on site to photograph an exciting event for Piramal Pharma Solutions as they announced a new partnership with NewAmsterdam Pharma Corporation. The ribbon cutting ceremony celebrated a major investment in a dedicated manufacturing site at their Sellersville, PA location. This new space will help support global production of a key cardiovascular treatment. Who knew such incredible work was going on in our little neck of the woods??
On the Job: Dragon Boat Racing with Drexel’s Executive DBA Students
Last month, the Drexel Dragons traded textbooks for paddles as students from LeBow College of Business’s Executive Doctorate in Business Administration (DBA) program took to the river for a day of dragon boat racing.