business, Visual Marketing Strategy Melissa Kelly business, Visual Marketing Strategy Melissa Kelly

Why Working the Right Clients Make All the Difference (and How to Find Them)

Being a photographer isn't just about filling a dropbox full of images, it's about partnering with organizations that value storytelling and understand the importance of visual branding.

These clients understand that photography is an investment in their story. They're not looking for generic stock photos or trying to cut corners. They want images that capture the authenticity of their community and mission.

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Corporate Photography, Recent Work Melissa Kelly Corporate Photography, Recent Work Melissa Kelly

Your Corporate Photos Are Doing More Work Than You Realize

Good corporate photos do something amazing: they make your business feel real. Instead of being just another company name, you become actual people doing meaningful work. Your headshots show the people behind the title. Your team photos capture the energy at your office. And those candid shots of your team hard at work? They tell the story of what your company is all about.

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on the job: St. John’s Prep

Spent some time with the students and teachers at St. John’s Prep for some branding photo updates. We were there in the Fall, but smart marketing professionals know that a new season = new photos!

Saint John’s Prep is just outside of Boston and has a beautiful 175 acre campus for their 1,400+ middle and high school students. I always love being able to tell a school’s community story through photos.

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business Melissa Kelly business Melissa Kelly

Building a Photography Team You Can Trust

We all have the same 24 hours. As a business owner, there (hopefully!) comes a time when your calendar fills up, inquiries keep coming in, and you find yourself wishing you could be in two places at once. As a photographer, often the only way to scale your business is to bring on help. When the amount of work became overwhelming, and I wasn’t able to clone myself, I decided that I needed to build a team I could trust.

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Recent Work, Non-Profit, Event Engagement Melissa Kelly Recent Work, Non-Profit, Event Engagement Melissa Kelly

On the job: strides of hope

I have been working with the Center for Loss and Bereavement for a few years now, and I love supporting their mission any way that I can. In April they held their 5th Annual Strides of Hope 5K at Heebner Park in Worcester, PA. This event raised funds and awareness for grief support services at the Center and brought together the community to remember loved ones. The day was filled with hope, healing, and connection.

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Your website called, it’s tired of wearing the same photos from 2022

If it’s been a while since your institution updated the photos on your website, you’re not alone. Time gets away from us when we aren’t paying attention and pretty quickly your ‘new lifestyle photos’ are 3 years old. The faces on your site may have long since graduated, and some other cringe fashion trend from your youth is making a comeback. But don’t stress, one of the easiest (and most impactful) ways to breathe new life into your website and online presence is by updating your branding photos.

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