In today's fast-paced and digital world, establishing a strong and unified brand image is crucial for businesses looking to stand out in the market. While logos, color schemes, and messaging of course play a significant role in brand building, one often overlooked element is the power of team photos. Now more than ever, consumers are looking to connect with the people behind the brand to develop a more personal connection. Whether it’s stylized headshots or on-the-job candids, capturing the essence of your team through professional and authentic photographs can be a game-changer in creating a cohesive and relatable brand identity.

I’m so fortunate that my work allows me to meet many talented individuals in industries across the board. In November, we were invited to be a part of the two-week event “When Heaven Meets Earth: Experiencing Taiwan’s Sacred Statues” at Saint Joseph’s University.

In an era dominated by digital presence, the role of website and social media images in shaping perceptions and influencing decisions has become more crucial than ever. These visual elements can elevate your online presence, boosting your college admissions in 2024.

What alumni events will you host in 2024? Read this article to find learn five reasons why it's not just a get-together but a strategic move that can positively impact your alumni community and the alma mater.

As the year draws to a close, I find myself reflecting on all the interesting jobs and people I’ve gotten to work with this year. 2023 has been a unique journey – one filled with incredible opportunities, challenges, and growth. As a professional photographer, I have been fortunate to work with a diverse array of businesses and universities, each with its own distinct story to tell.

So far in this life of mine, my proximity to mass spectrometers and other complex lab equipment was mostly from crime scene procedurals like CSI. And of course I’ve gotten to visit many college and university labs with a catalog of new and old equipment in my photography career. Lucky for me, Novatia reached out in hopes we could update their staff headshots and lab photos at their cutting-edge facility in Newtown, PA.

If you are involved in the business side of things for any sort of big business, non profit, or educational institution, then annual reports are nothing new to you. The yearly publication — whether produced in digital or print (or both!) — is a showcase of your institution.

The Pennsylvania Conference for Women attracted more than 8,000 women to our fair city last month. It’s been a few years since I attended the conference and I was thrilled to be back! I love what the event stands for and am so grateful I was able to be involved in my own way.

Universities and colleges have a lot on their plate when it comes time to select a new leader.

One of my newer clients — Chestnut Hill College — recently went through this exact process when their beloved president of thirty years retired. After a thorough search, CHC appointed Dr. William W. Latimer as their new president.