on the job: novatia marketing shoot

So far in this life of mine, my proximity to mass spectrometers and other complex lab equipment was mostly from crime scene procedurals like CSI. And of course I’ve gotten to visit many college and university labs with a catalog of new and old equipment in my photography career. Lucky for me, Novatia reached out in hopes we could update their staff headshots and lab photos at their cutting-edge facility in Newtown, PA.

I know that I post about my work in higher education quite often, and that’s not an accident – I have a deep love for the higher ed mission. But it’s also far from the only photography work that I do. Similar to my shoots with Ballinger and Swartley Bros. Engineers, Novatia is a great example of how marketing image libraries are crucial to businesses of any size and industry. Keeping those libraries fresh can be the difference between getting the attention you want and being left behind.

Novatia is a “contract research organization providing products and services based on years of industrial scientific experience with analytical methodologies and pharmaceutical development.” That all translates to ‘they do real science.’ This project gave us the opportunity to show off and humanize this important work to potential customers, employees, and lay people like me.

I spent a few hours with the team around the lab, learning little bits about their work and the tools they use to perform it. We highlighted some of the processes and approaches they use in their day-to-day work, as well as some of their favorite and newest pieces of equipment. And of course we were also connecting with the human story that goes along with all that they do. I love helping businesses portray themselves in a way that feels relatable to others not on the inside. That might be the part of enjoy the most, capturing industries in a way that insiders and outsiders both can connect with.

This was my first time working with Novatia, and of course I hope to be back. The business itself was interesting but the people are what really make the place special. They are obviously passionate about their work and hopefully that shows in some of their new marketing images.