So you've finally decided to invest in your brand or business with professional branding photos. Or maybe you're ready to update those "pre-covid" photos that you could've sworn you took 2 years ago but… that was almost 6 years ago. (Ouch.) Either way, it’s time to get it done, and the first step is to find the right photographer. One who will actually get you and your business.

Still Rise Farms is a special place. Founded by Dr. Monique Gary, a surgical oncologist and PCOM alumna, the 40-acre farm offers holistic wellness support for individuals navigating the challenges of cancer and chronic illness. I spent some inspiring time at the farm with Dr. Gary to create some images for PCOM’s Digest Magazine. 

If your company has invested in branding photos before, you already know how powerful they can be for marketing. Professional photos don’t just show what you do,  they help people connect with your team, your values, and the experience of working with your business. But here’s the deal: branding photos aren’t a one-and-done investment. Your company grows, your team evolves, and your visuals should reflect that.

So, how often should you update them? Let’s check it out.

Whether you're a small business owner, a marketing director, or a nonprofit leader, knowing the difference between corporate and commercial photography can help you make the best investment for your brand’s visibility and success.

Both corporate and commercial photography styles serve different purposes, and understanding which one you need will make sure your visual content actually works for you, not against you.

This year, one of my long-time clients, Philadelphia College of Osteopathic Medicine (PCOM), is celebrating their 125th anniversary. This year-long celebration of course includes many events and awards, but also features several issues of their alumni magazine dedicated to honoring PCOM’s past, present, and future.

The Pennsylvania Conference for Women attracted nearly 9,000 women to Philadelphia this year. Our team was there in 2023 so I was happy to be back at it with my right hand woman, Theresa. I love what the event stands for and am so grateful I was able to be involved in my own way.

Picture this: You’ve been invited to speak at a major event or featured in a top publication, and they need a headshot for promotions. The problem? All you have is an outdated or low-quality photo, and now you’re scrambling to find a solution at the last minute.

Branding photography is an investment in your business that keeps on giving, providing high-quality photographs for everything from blogs to social media, marketing materials and newsletters. Need some ideas on how you can use your branding photos throughout the year? We’ve got you covered:

Back at it again with the team from Cecilian Partners, this time capturing the co-founders, John Cecilian Jr. and Philip Worland. Their space is so unique it’s like a photographer’s playground. Always love when I can play with so many different backdrops.