Lifetime of Branding Photography: Maximize Your Visual Assets
Branding photography is an investment in your business that keeps on giving, providing high-quality photographs for everything from blogs to social media, marketing materials and newsletters. Need some ideas on how you can use your branding photos throughout the year? We’ve got you covered:
Photos to Build the Foundation of Your Brand’s Visual Story
A cohesive set of images tells the story of your brand, making sure your visual strategy remains consistent across all online platforms. Brands that present a cohesive visual brand are three to four times more likely to be recognized by their audience, according to Lucidpress’s report on brand consistency. This recognition builds brand loyalty and trust, leading to more engagement and repeat customers.
Evergreen Blog Content
Evergreen blog posts give you lasting value by offering content that stays relevant over time. Use your brand photos to bring these posts to life: showcase you and your team, your workspace, or unique elements of your business to personalize "About" posts. Evergreen blog content could include:
How-To Guides
Frequently Asked Questions (FAQs)
Industry Glossary/A "Beginner’s Guide to [Industry Terms]"
Product Comparisons or Buying Guides
Case Studies and Success Stories
Mistakes to Avoid
Tips and Tricks
Behind-the-Scenes
Customer Testimonials and Reviews
Best Practices
Social Media Content
Branding photos are great for creating consistent, on-brand, high-quality social media posts that resonate with your audience. Use them for quick tips or mini-tutorials to share valuable insights and show you or your team in action. Team spotlights are another great way to make your brand relatable by featuring your team members and how they contribute to your company, organization or overall mission. Static photo images can break up the reels and graphics on your feed while still staying on brand.
Newsletters + Email Campaigns
Think of the last marketing email you got. If it was just plain text did you get further than the intro? I’m going to guess not. Incorporate branded images for header visuals, product highlights, or lifestyle shots to enhance engagement.
Content for Press
Building a content bank of high-quality brand photos will prove invaluable when you’re invited to share your expertise through podcasts, speaking engagements, collaborations or guest blog posts and they ask for a photo of you to start promoting… TODAY. Your professional images will not only enhance your credibility but also foster trust with your new audience.
Investing in branding photography offers value beyond photoshoot day, and can be updated as your brand evolves and changes. If you’re finally ready to upgrade your image online let’s get started!
