Maximize Your Content Creation: Why You Should Include Photography in Every Video Shoot
Today marketing is all about content, content, content. There is no better way to increase your content bank efficiently than to add photography to your marketing video shoots. By capturing both still images and video footage simultaneously, you can significantly expand your content library without investing much additional time or effort.
Need more convincing? Here are a few reasons why you will want to take my advice on this one:
Double Your Content Without Doubling Your Effort
One of the most obvious benefits of adding photography to a video shoot is that you’re getting two forms of content in one session. Instead of scheduling separate times for a photoshoot and a video shoot, you can capture both at once. These images can then be used across multiple platforms - social media, websites, blogs, newsletters, print marketing and a list of other projects. In the end, you’re expanding your content library with a minimal increase in time and cost. I recently partnered with Visit PA–Pennsylvania’s official tourism office–and their marketing agency and video team for just this reason. They were filming a commercial for the Fall season and wanted to add high-resolution photography to the shoot. We were able to capture shots during filming as well as before and after each set up to truly maximize the time they had with the actors.
Consistency Across Media
By taking photos with the same setup as your video shoot, you can ensure that there will be consistency across all of your visual content. This cohesion through the lighting, colors, and style can strengthen your brand identity and recognition. You can watch Visit PA’s commercial here and see how the visual brand is carried throughout their media channels.
Increase Engagement on Social Media
+ Extend the Life of Your Content
By using high-quality photos from your video shoot, you can engage your audience on social media by teasing the release day of the full video, providing behind-the-scenes stills from the shoot and to extend the momentum after the release of the video. Having still images truly extends the life of your video and in turn maximizes your efforts and money.
Content for Future Use
Not only do you get immediate content from the shoot, but photos from the session can also be archived for future projects. These evergreen images can come in handy for new blog posts, social media campaigns, or website updates, allowing you to consistently post fresh content without having to conduct a full shoot each time.
Including photography in every video shoot is a strategic way to get more mileage out of your content creation process. From building a versatile content bank to maintaining brand consistency and engaging your audience across multiple platforms, the benefits are clear. With just a little extra planning, you can double your content output without doubling your effort, ensuring your brand stays visible, professional, and consistent across all media. Reach out to take advantage of your next video shoot!
