As you plan your 2026 marketing budget and plans, you’ve probably already added the usual line items: social media ads, website updates, email campaigns, print advertisements, the list goes on. One item that often gets overlooked is professional photography.

Whether you’re a small business owner, nonprofit, or educational institution, investing in high-quality photography is all about creating connection and credibility that drives actual results.

So you've finally decided to invest in your brand or business with professional branding photos. Or maybe you're ready to update those "pre-covid" photos that you could've sworn you took 2 years ago but… that was almost 6 years ago. (Ouch.) Either way, it’s time to get it done, and the first step is to find the right photographer. One who will actually get you and your business.

Still Rise Farms is a special place. Founded by Dr. Monique Gary, a surgical oncologist and PCOM alumna, the 40-acre farm offers holistic wellness support for individuals navigating the challenges of cancer and chronic illness. I spent some inspiring time at the farm with Dr. Gary to create some images for PCOM’s Digest Magazine. 

If your company has invested in branding photos before, you already know how powerful they can be for marketing. Professional photos don’t just show what you do,  they help people connect with your team, your values, and the experience of working with your business. But here’s the deal: branding photos aren’t a one-and-done investment. Your company grows, your team evolves, and your visuals should reflect that.

So, how often should you update them? Let’s check it out.

The transition to corporate work wasn't something I planned in the early days of MKP. (If I’m honest, I’m really not much of a planner, I’m more of a “recognize your opportunities and seize them” kind of gal.) It happened gradually as I began exploring what else my photography could accomplish beyond documenting life's big moments. It didn’t take long to I realize that the skills I was using while shooting weddings and portraits had many more applications than I imagined.

High-quality photography is no longer just a nice-to-have for medical practices, it is an essential part of communicating trust, professionalism, and care. Whether you're running a family practice, specialty clinic, or large medical group, quality images can strengthen your connection with current and prospective patients.

Here are a few key strategies for using photography effectively in healthcare marketing.

Millennials and Zoomers are so tired of online ads (I mean, aren’t we all). Think of how quickly you skip an online ad or install an ad blocker. Out-of-Home advertising (OOH) or, ya know, billboards, can use authentic and honest messaging to influence consumers… AND, you can’t ad block a billboard!

Widener’s Homecoming weekend had it all…Tailgate Village and Wild Zone, Flag and Wreath Laying Ceremony, Alumni Reunions, Statue Unveilings, the Homecoming Court Reception, a traditional Broom Drill, and finally, of course, the Homecoming Football Game. The schedule was jam packed and we were thanking the weather gods for a beautiful weekend to be running from event to event. As always, the MKP team made it possible to be everywhere at once!