Asplundh Concert Hall at West Chester University was packed last month with supporters celebrating Dr. Laurie Bernotsky's inauguration as West Chester University's 16th President. Having met Dr. Bernotsky for some branding photos prior to this event, I can tell you she's absolutely brilliant and has such genuine enthusiasm for WCU's future.

Before we let Women’s History Month slip away, we wanted to share our recent collaboration with Lasalle University during their 2025 Women in Leadership Award Luncheon.

Lasalle’s Women in Leadership Award Luncheon celebrates the achievements of exceptional women who have made significant impacts in leadership roles. The event highlights their contributions to various fields and provides a platform for inspiration and networking. And this year, it just happened to fall on International Women’s Day!

Millennials and Zoomers are so tired of online ads (I mean, aren’t we all). Think of how quickly you skip an online ad or install an ad blocker. Out-of-Home advertising (OOH) or, ya know, billboards, can use authentic and honest messaging to influence consumers… AND, you can’t ad block a billboard!

At the end of January, Villanova University hosted their Annual Women in Tech Conference. In 2025, Villanova celebrated 10 years of hosting the conference, so I was excited that our team was able to cover the event once again this year.

This fall, I had the opportunity to travel to Mississippi for a two-day shoot at Alcorn State University. The first day we had beautiful, sunny fall weather, while the second brought an overcast, foggy atmosphere. Spending two full days on location provided a wonderful variety of weather and backdrops, resulting in a diverse collection of outdoor photos. While on campus there was no shortage of programs to document. We hopped from the business school, to the tennis courts, agricultural courses in the chicken coop and radio & television hands-on-experience on set. It was a great experience to travel outside of my usual stomping grounds and challenge myself in a fresh setting.

Widener’s Homecoming weekend had it all…Tailgate Village and Wild Zone, Flag and Wreath Laying Ceremony, Alumni Reunions, Statue Unveilings, the Homecoming Court Reception, a traditional Broom Drill, and finally, of course, the Homecoming Football Game. The schedule was jam packed and we were thanking the weather gods for a beautiful weekend to be running from event to event. As always, the MKP team made it possible to be everywhere at once!

As a higher education marketing professional, you know that campus open houses are a prime opportunity to showcase your institution’s unique offerings to prospective students and their families. These events are crucial in the decision-making process, providing a firsthand experience of the campus environment and community, but are you maximizing your marketing efforts when it comes to advertising the event? When was the last time you evaluated your marketing strategies?

The transition from high school to college is a significant milestone in a student's life. This transition can be fraught with challenges, with one of the most prevalent being the "summer melt" phenomenon. Summer melt is the phenomenon where students who intend to enroll in college – who may have even made a deposit or attended a summer orientation – fail to matriculate in the fall, often due to various barriers encountered during the summer months. According to a study from Harvard University, the rates of summer melt range from 10 to 40% of college-intending students, meaning that hundreds of thousands of students are likely melting away over the summer.