Branding can often feel like an vague term. The general idea is easy enough to grasp but when you dig down, it gets harder to wrap your head around. A lot of different things a business or organization or school does to stand out falls under the branding umbrella. One component of branding is photography, of course. But, just within photography, what you choose to photograph and how you organize and deploy those images can have huge impacts on the messages you’re sending to the world. One thing I love to tell anyone who is starting a new brand or considering a rebrand is: don’t sleep on lifestyle branding. 

Collaboration is at the core of my photography and business philosophies. No matter if I’m working with a new or returning client, a single person or a large business, it’s important to me to be a partner in the creative process. The team approach always produces the best results in my experience. When Ballinger reached out about working together a few weeks ago, it only took one look at their website for me to know we were a perfect match.

The beginning of August means a new school year is a mere couple of weeks away. While a lot of people (myself included) don’t want to acknowledge the fact that summer even has an end — or that that end is coming nearer — it is nonetheless true. So, in the spirit of collaboration and sharing of insights from my side of the table, I thought I’d broach a topic that often can get overlooked in the summer malaise: the benefits of planning your fall content calendar.

ALUMNI ENGAGEMENT IS CRUCIAL FOR BUILDING RELATIONSHIPS WITH ALUMNI AS WELL AS INCREASING FUNDING FOR UNIVERSITIES. WE LOOK AT SOME BEST PRACTICES.

The Clay Center wanted to create large format prints of their students to hang in their office, and in order to make the pieces more inviting to students we decided to create casual, active portraits of the selected students.

Students graduate, administrations change, and so do trends and campuses. Marketing images — for universities or other industries — need to stay fresh.

MAKE YOUR BUSINESS CONFERENCE STAND OUT AND HAVE ATTENDEES TALKING BY ADDING A HEADSHOT STATION TO YOUR CONFERENCE PLANNING CHECKLIST.

Digital retouching of images often gets thought of as just ‘making people thinner’ or ‘cleaning up skin and hair’. But it can be so much more.