7 WAYS STUNNING IMAGES CAN INCREASE CAMPUS EVENT ATTENDANCE
GETTING STUDENTS ON-BOARD FOR CAMPUS EVENTS CAN BE challenging. SHOWING GROWTH OPPORTUNITY THROUGH PREVIOUS EVENT PHOTOS AND STUNNING IMAGES CAN HELP INCREASE TRAFFIC.
Adding images to your event promotional material can improve recall by 65%.
This is in part due to the majority of people being visual learners. When we see how something looks or works, we tend to remember it better.
This is true for marketing campus events.
College campuses have events happening all of the time. College students are constantly experiencing advertising for events, sales, and more on their college campuses. This often leads to them forgetting or missing an event that might benefit them.
Adding stunning images will make your campus event stand out. Not only will visuals help students remember the event, but they also show what the event is about. High school and college-age students use visual-first platforms more than any other social media platform.
Want to learn how? Check out 7 ways stunning images can boost attendance at campus events!
1. TELL A STORY WITH IMAGERY
Imagery can make or break your plan to promote your campus event. Stunning images that make sense with the content of the event will attract an audience. But poor quality images or ones that don’t make sense will repel your audience.
If you want to increase campus event attendance, you need your images to help tell a story about the event. Quality images should look good and reinforce what your campus event is about. Use imagery to tell a story about the event such as the process leading to the event and show what happened at the event before.
College students, faculty, and more love imagery and are more likely to remember an ad, email, or flyer with imagery.
2. USE STUNNING IMAGES FOR FACEBOOK EVENTS
Facebook Events is still a popular platform to set up and share information about an upcoming campus event. You can add all the details you need including dates and times, location, and what the event is about.
Sure, this information is without a doubt helpful. But is a wall of text interesting?
Facebook Events lets you add a theme and your own imagery. Pictures and imagery are what captures your audience’s attention while giving them a peek at what the event is about.
If there was a similar event in the past, use professional photos from that event. If it’s a new event, find relative stunning images that share what the event will be about.
3. SHARE EVENT IMAGES ON INSTAGRAM
Instagram is a great social media platform for sharing events and imagery. The entire platform focuses on images to engage viewers. It turns 13 years old this year and is still growing in popularity!
If you want to get your event and your brand out to college students, Instagram is a great place to do it. But to do it effectively, you will need to share stunning images.
Instagram is full of beautiful and striking images. To catch people’s attention, you need to share images that are just as stunning. Most importantly, the images should capture what your event is about, whether it’s a feeling or actual photos from a past event.
4. IMAGES FOR AN EVENT LANDING PAGE
Landing pages are a foundational way to promote an event for a college campus. Not only is it a way to promote your campus event, but it will also bring your audience back to your site.
A memorable landing page convinces the audience about why they should attend your campus event. It should also include a CTA (Call-to-Action) that directs the viewer to learn more, sign up, or request information. However, good content and persuasion are only part of the equation.
If you want your landing page to stand out, you need to add stunning images. Images will gain the reader’s attention and reinforce what your landing page is trying to say.
College students love good imagery. They’re more likely to read about and request more information regarding your campus event when you add images.
5. IMAGERY FOR EVENT EMAIL MARKETING
Are you creating a strong email marketing campaign for your next campus event? With over 300 billion emails sent each day, you need to make your event emails stand out.
Adding stunning images and designs to your event emails will make them shine. But slapping a photo at the bottom of an email isn’t going to cut it. You need to play with the layout, font styles, and colors to create a memorable email template.
When you add images, make sure they are high-quality and relate to the subject of your event. A combination of good design, beautiful images, and witty content will inspire people to open and save your event emails.
6. USE STUNNING IMAGES IN AD CAMPAIGNS
If you’re planning a large campus-wide event, you may want to consider investing in social and search ads. You can do them yourself or hire a 3rd party to help you out. Whichever route you choose, ads can increase visibility and boost event attendance.
Most social media platforms, including Twitter and LinkedIn, have an ads section where you can create an ad for your next event. You can target people who are already familiar with the college and your brand.
Like everything on this list, advertising is about the visuals. The better your images, the more likely people will interact with your ads or attend the event. Quality visuals in an ad are not only eye-catching, but they also show professionalism and are faster to process than text.
7. PROMOTE PRINT MATERIALS WITH STUNNING IMAGES
One media that many forget, is print media. This includes everything from flyers and posters to banners.
College campuses have many high-traffic places to hang posters, flyers, and other print media. Since many college students don’t open every email and a few don’t use social media, flyers, and posters are a way to reach more students.
Good imagery captures your audience’s attention. Posters, flyers, and banners are perfect for displaying imagery and spreading the word about your next campus event. Adding stunning images to flyers and cards will motivate some college students to hold on to the flyer to remember the event.
BOOST EVENT ATTENDANCE WITH BEAUTIFUL IMAGERY
It’s without a doubt that stunning images will make your event stand out. No matter how you market your event, adding beautiful images will boost engagement and improve attendance at your events.
Want to learn more? Let’s get in touch and start planning for your next big campus event.